
Ex-Pro Basketball Player Starts Business to Feed the Homeless
From the basketball courts of the Manchester Giants to the heart of local entrepreneurship, find out how a former pro athlete is leveraging his business experience to build a unique social enterprise dedicated to lifting up the city's most vulnerable.
From the hardwood courts of the British Basketball League to the heart of community activism, a former Manchester Giants professional basketball player is shifting his focus from scoring points to changing lives. He has officially launched a new purpose-driven food business dedicated to feeding and supporting vulnerable individuals experiencing homelessness.
This isn't his first venture into the Manchester business scene. After successfully opening one of the biggest barbershops in Manchester, he is leveraging his entrepreneurial experience to build a unique social enterprise model where the forefront of the business is helping others.
From the Court to the Community
Transitioning from professional sports to business owner allowed him to see the profound impact a local business can have on its community. While the barbershop brought people together, his new food venture aims to tackle a much critical issue: food insecurity among the city's most vulnerable populations.
The business model is simple yet powerful: high-octane flavor meets high-impact change. By serving premium food to the community, the business directly funds hot meals for those who need them most.
Driven by Passion and Purpose
"To be able to show the world that a business model works when its main goal is to lift others up is a beautiful thing," he shares. It’s a mission born out of a desire to look after the community that supported him throughout his athletic career.
This new venture proves that success isn't just about turnover—it's about the number of people you can help.
Join the Movement
Want to support the mission? You can get involved today:
Visit a Pop-Up: Drop by our next event to experience the food firsthand.
Donate a Bowl: Support the initiative directly by funding a hot meal online.
Download the Token Card: Keep track of your community impact and rewards by adding our digital loyalty card directly to your phone's wallet.













